This year's submissions included excellent, innovative, and results-proven projects built with Adobe technology. Thank you to those who submitted your inspirational work.
From a record number of submissions, two finalists were selected in each of the seven categories. Listen to the Connect recordings to learn more about these award-winning projects. While some of the finalists' projects are internal sites, others are publicly-accessible and linked below.
The MAX Awards also recognized three outstanding projects from Europe as well as awarded Honorable Mentions in each of the seven categories. Congratulations to all the 2007 MAX Awards Finalists , 2007 MAX Awards Honorable Mentions and 2007 European Finalists on their innovative applications and significant achievements.
Read the press release announcing the winners.
Watch the video to see the winners accept their award on stage.
2007 MAX Awards Categeories
Advertising and Branding
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WINNER
Incredibly MINI. The new MINI.
Developed by Interone Worldwide GmbH
Incredibly MINI is a dynamic web site filled with rich video and graphics to enable MINI enthusiasts to explore the car's latest features. Adobe products used include Acrobat 8, After Effects, Fireworks CS3, Flash CS3, FreeHand MX, HomeSite, Illustrator CS3, Photoshop CS3, and Premiere Pro CS3.
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The Passenger
Developed by Fuel Industries | Karbon Arc
Fuel Industries' online game takes players on an exciting ride through Paris, while highlighting features of Nokia's Multimedia Car Kit CK-20W. The video is real and the characters react to events as they rush to their destination. Adobe solutions used include After Effects 7, Flash 8, and Photoshop CS2.
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Communication and Collaboration
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Scenario-based Interactive Multi-player Simulation (SIMS)
Developed by Hong Kong Police Force
The Hong Kong Police Force has implemented engaging, cost-effective trainings for more than 2,000 officers to simulate proper responses to incidents. Adobe solutions used include Dreamweaver, Fireworks, Flash 8 Pro, Flash Media Server, Photoshop, and Studio 8.
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WINNER
Online Marketplace for the Manufacturing Industry
Developed by MFG.com
MFG.com is creating an elegant online service that enables manufacturers and their partners to collaborate on and manage engineering drawings and 3D models in Adobe PDF. The result: accelerated manufacturing and reduced costs. Adobe solutions include Acrobat 3D, Flex 2, LiveCycle PDF Generator, LiveCycle Policy Server, and LiveCycle Reader Extensions.
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Enterprise
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GES IntellikitSM
Developed by GES Exposition Services and Four Point Solutions Ltd.
Recognizing an opportunity to improve tradeshow support services, GES automated the exhibitor process of completing and submitting forms, as well as the company's process for generating final exhibitor packets. Adobe LiveCycle solutions used include Forms, Barcoded Forms, Form Manager, Reader Extensions, and Workflow.
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WINNER
Wachovia Corporation - Service Request Management (SRM) Workflow
Developed by Wachovia Corporation and Cardinal Solutions Group, Inc.
The Technology Services Division at Wachovia initiated a Service Request Management (SRM) Workflow project to automate processing work orders. The result: improved submission and follow up on employee requests to technology services. Adobe solutions used include Flex 2 and several LiveCycle solutions—Forms, Form Manager, Reader Extensions, and Workflow.
Mobility and Devices
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OwnTape
Developed by OwnSkin, A Mobile Community by Dalrus Pte Ltd.
With OwnTape, people can create unique Flash animated skins for cell phone screensavers or wallpaper, as well as to include in photo albums for social networking sites. Adobe solutions include Flash 8 Professional, Flash Lite, and Photoshop 7.
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WINNER
Shockwave Minis
Developed by Shockwave & AddictingGames, a MTV Networks Company
Shockwave Minis comprise a game application that is the first of its kind in the U.S., providing gamers with access to over 40 mini games. The games feature original Shockwave properties, as well as content from Nickelodeon, MTV and more. Shockwave Minis use Adobe Flash Lite.
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Public Sector
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WINNER
International Space Station: An Interactive Reference Guide
Developed by NASA
Visitors to the online Interactive Reference Guide learn about how the on-board crew lives, how the station was built, and what its purpose is. Adobe solutions used include Acrobat 8 Professional, After Effects 7, Dreamweaver 8, Fireworks, Flash 8, Premiere Pro, Illustrator CS2, and Photoshop CS2.
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OASISS - Operation Against Smugglers Initiative on Safety and Security
Developed by US Border Patrol, Department of Homeland Security
The U.S. Border Patrol is using Adobe AIR, ColdFusion, Flex, and Studio 8 to create a desktop application that enables remote field agents to enter case information onto their laptop computers. When Internet access is available, the data is automatically saved to the agency's secure, centralized systems.
Rich Internet Applications
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BMC Dashboards for BSM
Developed by BMC Software
BMC Dashboards for BSM offer network administrators fast insight into IT metrics for incident, problem, change, and service impact management. The result is a better understanding of how to support critical business applications and improve the quality of business services. BMC Dashboards for BSM was developed with Adobe Flex 2.
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PEOPLE'S CHOICE WINNER
WINNER
eBay Desktop
Developed by eBay and EffectiveUI
eBay services have to be accessible, easy to use, and flexible to serve a vast customer base. With Adobe solutions, the company can go beyond a web-only interface and deliver a branded desktop application that engages customers offline. Adobe solutions used include Adobe AIR, Flex 2, and Fireworks CS3.
Video
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WINNER
HBO Voyeur
Developed by Big Spaceship (with BBDO)
HBO Voyeur invites viewers to peer behind the locked doors and drawn curtains of apartments across New York City to catch a glimpse of people's lives when they think no one is watching. HBO Voyeur was created with After Effects 7, Flash CS3, and Photoshop CS2.
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ILM's The Show - The Visual Effects of Pirates of the Caribbean II
Developed by DHAP Digital, Inc.
"The Show" provides visitors with a behind-the-scenes look at the artistry and technology used to bring characters and environments to life in the Academy Award Winning move Pirates of the Caribbean. Adobe solutions used include Flash 8 Professional, Illustrator CS2, and Photoshop CS2.
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